Marketing Support
What is Marketing?
The dictionary defines Marketing as the ‘action or business of promoting and selling products or services’, but it’s so much more than this.
If you’re researching your industry, writing for your website, posting on social media, or simply telling people about your business face-to-face, you’re marketing; it goes way beyond just advertising, sales pitches and pricing.
We think HubSpot’s definition of Marketing encompasses marketing as a whole. They write:
“Marketing refers to any actions a company takes to attract an audience to the company’s product or services through high-quality messaging. Marketing aims to deliver standalone value for prospects and consumers through content, with the long-term goal of demonstrating product value, strengthening brand loyalty, and ultimately increasing sales.”
Simply put, companies want to get people interested in their products and services. This happens through a combination of market research, analysis, customer understanding and communication. It relates to all aspects of a business, including product and business development, distribution, sales, and advertising – note, advertising is only one part of marketing.
At its core, marketing exists to attract people to your brand, ultimately persuading them to buy from you through consistent messaging that is helpful, educational and valuable.
Understanding marketing’s purpose and how to put it into practice will only elevate your business, increasing growth and success.
So do more with your marketing in 2022 with support from Pyronix.