The marketing world is full of jargon and acronyms, which can make marketing appear a bit intimidating and somewhat confusing.
We’ve compiled a list of commonly used marketing acronyms and explained what they mean to help you on your way to marketing success.
MKTG – MARKETING Let’s start with an easy one, this simply means marketing!
B2B – BUSINESS TO BUSINESS The communication between two different businesses.
B2C – BUSINESS TO CONSUMER The communication between a customer and a business.
SM – SOCIAL MEDIA Apps and websites to create and share content and create engagement.
PR – PUBLIC RELATIONS The maintenance of a good public image by a company.
UX – USER EXPERIENCE The overall experience that a customer has with your business.
CTA – CALL TO ACTION A call to action is the next step a marketer prompts its audience or reader to take.
URL – UNIFORM RESOURCE LOCATOR A URL is a website address, e.g.www.pyronix.com.
PPC – PAY PER CLICK Internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher when the ad is clicked.
CTR – CLICK THROUGH RATE The ratio of clicks on a specific link to the number of total users who view your marketing message.
ROI – RETURN ON INVESTMENT The ratio between net income and investment.
SERP – SEARCH ENGINE RESULTS PAGE Internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher when the ad is clicked.
