Pyronix brand refresh with Marketing Director Laurence Kenny

You may have seen on our social channels a few weeks ago – we’ve given the Pyronix brand a refresh!

In May 2021, Pyronix released news of its new logo as part of an ongoing programme of activities, aligning the brand with its long heritage and status as a leading player in the UK and Ireland (UK&I) security markets.

We had a catch up with Pyronix Marketing Director, Laurence Kenny, to delve further into the brand refresh.

Why is Pyronix refreshing its brand?

We want our brand refresh to communicate our strong position within the UK&I security markets.

By updating our branding, we’re reaffirming what we stand for as a business including customer focus, product innovation and support, and British design and manufacturing. With 35 years British heritage in manufacture and design within the security industry, we’re a brand our customers can continue to trust, as they go into the future of their businesses with us.

What’s different?

With this brand refresh, we wanted to show evolution, not revolution, which has been a key aspect over the years; that we’ve brought our customers along on our journey as we’ve introduced new technologies and exciting innovations to the market.

The new logo and branding introduces a fresh and dynamic look – demonstrating our heritage in the UK&I and long trusted brand equity we’ve built within the market.

This is really reflected in some of our most recent initiatives that we’ve introduced. In the last 12 months, Pyronix introduced ‘Growth Acceleration with Pyronix’ (GAP), which was designed with time-pressured installers and system-integrators in mind.

Focused across three key areas of Revenue, Knowledge and Brand, the initiative offers professional installers tailored support where their business needs it. Whether it’s learning and building a profitable recurring revenue model with our Cloud services, increasing their knowledge through our various webinars and Training On-Demand (TOD) initiatives, or helping with their branding and marketing, GAP has everything professional installers need, with easy access to free support services that will help their business to thrive.

How does this impact customers?

With the brand refresh, over the coming months customers can expect to see changes to our website, packaging, marketing materials and literature, all with the same overarching values of continuing to support our installers through marketing, sales and technical support, which remains a mainstay of Pyronix.

Since 2016, Pyronix has been part of the Hikvision Group of companies, which continues into the future.

Pyronix operates out of five sites in the UK (including three in Rotherham, South Yorkshire) and employs over 230 people in the UK. Our manufacturing unit in Rotherham, purpose built in 2015, produces the majority of Pyronix’ products. We continue to operate from this UK base, serving the UK&I markets and we have a clear focus on UK&I product development from our two innovation centres, one in Doncaster and one in Bracknell, with our distribution centre and head office support in Rotherham.

Why now?

With 2021 marking the company’s 35^th anniversary, this brand refresh isn’t just cosmetic for Pyronix, but really represents the continued progression of the business over time and its commitment to delivering innovative product solutions and outstanding customer services.

The refresh shows that we’re here for our customers and communicates to them, that we’re a fresh, dynamic choice and that we’re here to offer our support and reassure them that they’ve made the right choice in partnering with Pyronix.

Keep your eyes peeled on our social channels, as well as our newsletter for further updates.